“The music moves throughout the space,” Berman says.ĭown a long corridor, there’s the speakeasy, which can serve as an extension of the dining space, an after-hours lounge or a private area for special events. Pay close attention to the bespoke sonic journey that fills Toca Madera’s layered atmosphere, curated by Dan Whitfield, Noble 33’s vice president of marketing, a blend of DJs and live musicians playing deep, melodic, and Afro-Latin house music.
The open kitchen and dramatic U-shaped bar take the starring roles in both the restaurant and lounge respectively.
Toca Madera’s touches include undulating custom woodwork forming a skeletal pathway between the lounge and main room - then bridging over the dining space, earth-toned velvet upholstery, intimate lighting, and a biophilic design with several trees and other live green touches throughout. In the lounge, positioned above the DJ booth, skulls adorn the wall.
To capitalize on an energetic vibe, everyone will pass through the lounge at some point with many opting to stay before or after dinner.
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Guests are then led into the lounge, where they can have a drink and hang out or order the full menu. It’s a cool, personalized experience for VIPs,” Tanha says. The locker room is where VIPs store some of their most prized objects for the public to ogle. “We started this in Scottsdale, some of our athletes have signed football basketballs or our investors have their favorite bottle of tequila. We develop all the music,” Berman says.ĭuring an exclusive first-look walk through for The Hollywood Reporter of the $10 million space, Tanha revealed “The Bird’s Nest,” a photo-worthy art piece that serves as the entry point, which features sinewy branches and a canopy of lush green trees perched over a reflecting pond. “We curate and develop everything that you hear, touch, feel and see. Noble 33 doesn’t just act as restaurant operator - Berman says they concept and create their projects from A to Z thanks to their in-house design firm Monochrome. But it’s not inside of the resort or inside the mall. “This location center Strip not only gives us a lot of branding but a lot of foot traffic. If we want Noble 33 to be a global leader, we must have an impactful presence and Vegas is the epicenter of hospitality and the entertainment world,” says Tanha. “Las Vegas is an important market for us. The farm-to-glass mixology program, led by beverage director Carla Lorenzo, will include a showstopper Caviar Martini with Castelvetrano infused gin, olive oil, washed Dolin dry vermouth, orange bitter and fennel, served with Caviar, edible gold, fennel scented air. New dishes include A5 Wagyu Tacos and Wagyu Enchiladas, and a Truffle Burger with a wagyu beef blend, wagyu short rib, truffle gouda, caramelized mushrooms and black truffle. Popular Toca Madera offerings such as Sashimi Mexicano with ahi tuna, cucumber, avocado, pomegranate, chile de árbol, and leche de tigre, will be on the menu along with brand-new dishes created by Noble 33 corporate executive chef AJ McCloud. The Tomahawk + Bone Marrow is served flaming and floating over salsa verde, presented and sliced by chef tableside, and the Kobe Flight of 3 with Japanese A5, Olive Kobe, and Japanese A5 “True” Kobe are presented on a sizzling Japanese stone. The elevated steak program includes premium Australian and Japanese beef with wagyu, kobe and prime options ranging from 2 ounces to 40 ounces. Toca Madera Las Vegas will debut a new menu befitting of the city of opulence - think bites of buttery wagyu and piles of caviar on everything. “We’re rooted in Mexican flavors but that doesn’t make us just a Mexican restaurant,” Tanha says. and Casa Madera in Toronto - say the third Toca Madera location takes the original dining concept and turns it up to an 11 with a modern Mexican steakhouse vibe. on West 3rd Street and in Scottsdale, Italian restaurant Sparrow in downtown L.A. Noble 33 hospitality co-owners Tosh Berman and Mikey Tanha - who are the entrepreneurs behind Toca Madera in L.A. Guests of the new 200-plus seat restaurant, lounge and speakeasy - tucked between Aria casino-resort and The Shops at Crystals - will find themselves enveloped in a bird’s nest-like space, ushered through a secret VIP corridor, presented flights of Kobe and surrounded by performers such as fire artists.Īdele Unveils Rescheduled Dates for Vegas Residencyĭavid Blaine Is Bringing His Magic Show to Las Vegas' Strip for the First Time Los Angeles’ Toca Madera is coming soon to the Las Vegas Strip.
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